Selling the luxury experience : consumer buying behaviour towards luxury goods during the European debt crisis/

Hendrix, Willemijin

Selling the luxury experience : consumer buying behaviour towards luxury goods during the European debt crisis/ [book] Willemijin Willemijin - USA: CPSIA, 2012. - 129 p. : ill.

9783843382816


Luxuries--Marketing
Luxury goods industry--Management
Product management

HD9999.L852 / H498