Managing luxury brands : Improving and sustaining brand equity through brand imagery/
Van Dijk, Marcha
Managing luxury brands : Improving and sustaining brand equity through brand imagery/ [book] Marcha Van Dijk - Saarbrücken : VDM Publishing, 2009. - iv, 62 p. : ill.
9783639213416
Luxuries--Marketing
Luxury goods industry--Management
Product management
HD9999.L852 / V217
Managing luxury brands : Improving and sustaining brand equity through brand imagery/ [book] Marcha Van Dijk - Saarbrücken : VDM Publishing, 2009. - iv, 62 p. : ill.
9783639213416
Luxuries--Marketing
Luxury goods industry--Management
Product management
HD9999.L852 / V217
