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Hartley, Robert F., 1927-

Marketing mistakes and successes / [book] Marketing mistakes & successes Robert Hartley - 10th ed - Hoboken, NJ : Wiley, 2006. - viii, 374 p. : ill.

Includes bibliographical references

ISBN: 0471743216 (pbk.) 9780471743217 (pbk.)

Subjects--Topical Terms:
Marketing--United States--Case studies

LC Class. No.: HF5415.1 / .H332 2006