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Hawkins, Del I.

Consumer behavior building marketing strategy / [book] Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 12th ed. - Boston : Irwin McGraw-Hill, c2013. - xxvii, 772 p. : ill. + 1 diskette

ISBN: 9780071318174 0071318178

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies

LC Class. No.: HF5415.33.U6 / H393 2013