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Mason, Joseph Barry

Modern retailing : theory and practice [book] - 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson - Homewood, IL : Irwin, c1993. - xxiii, 793 p. : ill. (some col.) - The Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0256102570 0256128995 (International ed.)

Subjects--Topical Terms:
Retail trade

LC Class. No.: HF5429 / .M328 1993