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Tapp, Alan

Shu ju ku ying xiao( yuan shu di4 ban)= Principles of direct and database marketing : a digital orientation / [book] Alan Tapp, - 4th ed. - Beijing : ji xie gong ye, 2011. - ix, 344 p.

ISBN: 9787111358619

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .T174 2011