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Handbook of public relations / [book] Public relations Robert L. Heath, editor ; Gabriel Vasquez, contributing editor - Thousand Oaks, Calif : Sage Publications, c2001. - xiv, 802 p. : ill.

Includes bibliographical references (p. 691-769) and index

ISBN: 1412909546

Subjects--Topical Terms:
Public relations

LC Class. No.: HD59 / .H267