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Rosenbloom, Bert

Marketing channels : a management view / [book] Bert Rosenbloom - 7th ed. - Mason, Ohio : Thomson/South-Western., c2004. - xx, 649 p. : ill.

ISBN: 0324186932 9780324186932

Subjects--Topical Terms:
Marketing channels
Marketing channels--Management

LC Class. No.: HF5415.129 / .R813 2004