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Hackley, Christopher E.

Advertising and promotion : communicating brands / [book] Chris Hackley - Thousand Oaks, Calif. : Thousand Oaks, Calif. : SAGE Publications, 2005. - 264 p., [8] p. of plates : col. ill.

Includes bibliographical references (p. [239]-246) and index

ISBN: 0761941533 (hbk.) 0761941541 (pbk.)

Subjects--Topical Terms:
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products

LC Class. No.: HF6161.B4 / H33