Nonprofit marketing : marketing management for charitable and nongovernmental organizations /
Wymer, Walter W.
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / [book] Walter Wymer, Jr., Patricia Knowles, Roger Gomes - Thousand Oaks, Calif. : Sage Publications, c2006. - ix, 370 p. : ill.
Includes bibliographical references and index
1412909236 (cloth)
Nonprofit organizations--Marketing
HF5415 / .N65
Nonprofit marketing : marketing management for charitable and nongovernmental organizations / [book] Walter Wymer, Jr., Patricia Knowles, Roger Gomes - Thousand Oaks, Calif. : Sage Publications, c2006. - ix, 370 p. : ill.
Includes bibliographical references and index
1412909236 (cloth)
Nonprofit organizations--Marketing
HF5415 / .N65
