Sales forecasting management : a demand management approach /
Mentzer, John T.
Sales forecasting management : a demand management approach / [book] John T. Mentzer, Mark A. Moon - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2005. - xv, 347 p. : ill.
Includes bibliographical references (p. 331-335) and index
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
1412905710 (pbk.)
Sales forecasting--Management
Marketing research--Management
HF5415.2 / .M549 2005
Sales forecasting management : a demand management approach / [book] John T. Mentzer, Mark A. Moon - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2005. - xv, 347 p. : ill.
Includes bibliographical references (p. 331-335) and index
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
1412905710 (pbk.)
Sales forecasting--Management
Marketing research--Management
HF5415.2 / .M549 2005
