มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Strategic issues in international retailing / [book] edited by John Dawson, Roy Larke, and Masao Mukoyama - New York : New York : Routledge, 2006. - xii, 218 p. : ill.

Includes bibliographical references and index.

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama

ISBN: 0415343704 (hbk.) 0415343712 (pbk.) 0203639626 (ebk.)

Standard No.: 9780415343701 9780415343718

Subjects--Topical Terms:
Retail trade
International trade
Strategic planning

LC Class. No.: HF5429 / .S77 2006