Managing innovation : integrating technological,market, and organizational change
Tidd, Joseph
Managing innovation : integrating technological,market, and organizational change [book] Joy Tidd ; John Bessant - 4th ed. - John Wiley & Sons, : John Wiley & Sons, , 2009. - xv, 622 p. : ill.
Includes bibliographical references and index
9780470998106
Creative ability in business
Technological innovations--Management
Creative ability in business--Case studies
Organizational change
Industial management
HD45 / .T534
Managing innovation : integrating technological,market, and organizational change [book] Joy Tidd ; John Bessant - 4th ed. - John Wiley & Sons, : John Wiley & Sons, , 2009. - xv, 622 p. : ill.
Includes bibliographical references and index
9780470998106
Creative ability in business
Technological innovations--Management
Creative ability in business--Case studies
Organizational change
Industial management
HD45 / .T534
