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Peter, J. Paul

Consumer behavior and marketing strategy / [book] J. Paul Peter, Jerry C. Olson - 7th ed. - Boston : McGraw-Hill, 2005. - xxv, 578 p. : ill.

ISBN: 0071111778 9780071111775

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.32 / .P478 2005