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Floor, Ko

Branding a store : how to build successful retail brands in a changing marketplace / [book] Ko Floor - Philadelphia : Philadelphia : Kogan Page, 2006. - 360 p. : ill.

Includes bibliographical references(p. 355-358)

ISBN: 0749448326

Subjects--Topical Terms:
House brands--Marketing
Brand name products--Marketing
Retail trade

LC Class. No.: HD69.B7 / F631