Basic marketing : a marketing strategy planning approach /
Cannon, Joseph P.
Basic marketing : a marketing strategy planning approach / [book] Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - 18th ed. - Boston : McGraw-Hill/Irwin, c2011. - xxxix,745 p. : ill.
In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages
9780071221108 0071221107
Marketing--Management
HF5415.13 / .C226 2011
Basic marketing : a marketing strategy planning approach / [book] Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy - 18th ed. - Boston : McGraw-Hill/Irwin, c2011. - xxxix,745 p. : ill.
In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages
9780071221108 0071221107
Marketing--Management
HF5415.13 / .C226 2011
