มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Peter, J. Paul.

Marketing management : knowledge and skills / [book] J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xviii, 830 p. : ill.

ISBN: 0071221123 9780071221122

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .P478M 2011