Ya zhou zhan lüe ying xiao an li

Ya zhou zhan lüe ying xiao an li [Book] Strategic marketing cases for 21st century Asia Yuehan A. Kuierqi (John A. Quelch) ... [et al.] zhu ; Kang Rong, Wu Yue, Li Qing deng yi ; Kang Rong shen jiao. - Di 1 ban. - Beijing : Zhongguo ren min da xue chu ban she, 2004. - 8, 1, 355 p. : ill. - Gong shang guan li jing dian yi cong. Guan li an li xi lie. .

Includes bibliographical references.

7300061133 9787300061139


Marketing--Asia
Marketing--Management--Asia

HF5415.12.A8 / S899