Shi chang ying xiao : an li he gai nian = The marketing casebook : cases and concepts /

Dibb, Sally, 1963-

Shi chang ying xiao : an li he gai nian = The marketing casebook : cases and concepts / [Booke] : Dibin (Dibb, S.) deng zhu ; Zhao Ping, Sun Yanjun yi. - Di 1 ban. - Beijing : Qing hua da xue chu ban she, 2004. - xiv, 243 p.

Translation of: The marketing casebook : cases and concepts, 2nd edition.


Electronic reproduction.
Beijing :
Apabi,
2005.
Available via World Wide Web.
Available via World Wide Web.

7302079218


Marketing casebook.--Chinese.
Marketing--Case studies

HF5415 / .D543 2004