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Kotler, Philip, 1931-

Marketing : an introduction / [book] Philip Kotler, Gary Armstrong - 4th ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003. - xxvi, 627, [101] p. : col. ill. 1 CD-Rom

Kotler's name appears first on the earlier ed

Includes bibliographical references and index

ISBN: 0132631202

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K874 2003