มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Kotler, Philip, 1931-

Marketing management : analysis, planning, implementation, and control / [book] Philip Kotler - 8th ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1994. - xxix, 801 p. : ill

ISBN: 0130980056 9780130980052

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .K874 1994