Sports marketing /
Fullerton, Sam
Sports marketing / [book] Sam Fullerton - Boston : McGraw-Hill/Irwin, 2007. - xvi, 480 p. : ill.
Includes bibliographical references and index.
9780071267632
Sports--Marketing
GV716 / .F85 2007
Sports marketing / [book] Sam Fullerton - Boston : McGraw-Hill/Irwin, 2007. - xvi, 480 p. : ill.
Includes bibliographical references and index.
9780071267632
Sports--Marketing
GV716 / .F85 2007