Services management in Asia pacific : issues and challenges /

Services management in Asia pacific : issues and challenges / [book] edittors C. Jayachandran...[et al.] - Universiti Utara Malaysia : Universiti Utara Malaysia Press, 2007. - xxv ,325 p.

Conceptual understanding of services management -- Selected country prespectives -- Industry case studies -- Trends and integration

9789833827213


Service industries--Management
Service industries--Marketing

HD 9980.5 / .S474