Services management in Asia pacific : issues and challenges /
Services management in Asia pacific : issues and challenges / [book]
edittors C. Jayachandran...[et al.]
- Universiti Utara Malaysia : Universiti Utara Malaysia Press, 2007.
- xxv ,325 p.
Conceptual understanding of services management -- Selected country prespectives -- Industry case studies -- Trends and integration
9789833827213
Service industries--Management
Service industries--Marketing
HD 9980.5 / .S474
Conceptual understanding of services management -- Selected country prespectives -- Industry case studies -- Trends and integration
9789833827213
Service industries--Management
Service industries--Marketing
HD 9980.5 / .S474