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Robinette, Scott

Emotion marketing : the Hallmark way of winning customers for life / [book] Scott Robinette and Claire Brand ; with Vicki Lenz - New York : McGraw-Hill, c2001. - 247 p. : ill

Includes bibliographical references (p. 233-237) and index

ISBN: 0071364145

Subjects--Topical Terms:
Marketing
Customer relations
Consumer satisfaction

LC Class. No.: HF5415 / .R656