Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / [book] Gary Armstrong, Philip Kotler - 6tg ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003. - xxvi, 627, [101] p. : col. ill. 1 CD-Rom
Kotler's name appears first on the earlier ed
Includes bibliographical references and index
0131202758 International ed.)
Marketing
HF5415 / .A735
Marketing : an introduction / [book] Gary Armstrong, Philip Kotler - 6tg ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003. - xxvi, 627, [101] p. : col. ill. 1 CD-Rom
Kotler's name appears first on the earlier ed
Includes bibliographical references and index
0131202758 International ed.)
Marketing
HF5415 / .A735