Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / [book] Gary Armstrong, Philip Kotler - 6tg ed - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003. - xxvi, 627, [101] p. : col. ill. 1 CD-Rom

Kotler's name appears first on the earlier ed

Includes bibliographical references and index

0131202758 International ed.)


Marketing

HF5415 / .A735