International marketing /

Terpstra, Vern

International marketing / [book] Vern Terpstra, Ravi Sarathy - 8th ed - Fort Worth : Dryden Press, c2000. - xxv, 753 p. : ill. (some col.), col. maps - The Dryden Press series in marketing .

Includes bibliographical references and indexes

0030211123


Export marketing--Management

HF1416 / .T322