Strategic management : text and cases /

Higgins, James M.

Strategic management : text and cases / [book] James M. Higgins, Julian W. Vincze - 5th ed - Fort Worth : Dryden Press, c1993. - xviii, 1175, 20 p. : ill. (some col.) - The Dryden Press series in management . - The HBJ college outline series . - Harcourt Brace Jovanovich college outline series .

Includes bibliographical references and index

0030547571


Strategic planning
Management
Strategic planning--Case studies
Management--Case studies

HD30.28 / .H512