This brand's for me : brand personality and user imagery based self-congruity/
Parker, Brian Thomas
This brand's for me : brand personality and user imagery based self-congruity/ [book] Brian Thomas Parker - 2005 : , . - 98 p.
A Dissertation presented to the graduate school of the University of florida in partial fulfillment of the requirements for the degree of doctor of philosophy : University of Florida
Branding (marketing)
HD69.B7 / .P374 2005
This brand's for me : brand personality and user imagery based self-congruity/ [book] Brian Thomas Parker - 2005 : , . - 98 p.
A Dissertation presented to the graduate school of the University of florida in partial fulfillment of the requirements for the degree of doctor of philosophy : University of Florida
Branding (marketing)
HD69.B7 / .P374 2005
