The Effect of representational fidelity and product design quality on attitude toward the product and product recognition/
Malkewitz, Keven
The Effect of representational fidelity and product design quality on attitude toward the product and product recognition/ [book] Keven Malkewitz - 2000 : , . - 152 p.
A Dissertation presented to the Department of Marketing and the Graducate School of the University of Oregon in partial fulfillment of the requirements for the degree of doctor of philosophy
Product management
HF5415.155 / .M251
The Effect of representational fidelity and product design quality on attitude toward the product and product recognition/ [book] Keven Malkewitz - 2000 : , . - 152 p.
A Dissertation presented to the Department of Marketing and the Graducate School of the University of Oregon in partial fulfillment of the requirements for the degree of doctor of philosophy
Product management
HF5415.155 / .M251
