Consumer attributions, mental simulations, and specific emotions :implications for multi-channel retailing and new product marketing/
Fujikawa, Yoshinori
Consumer attributions, mental simulations, and specific emotions :implications for multi-channel retailing and new product marketing/ Yoshinori fujikawa - , 2003. - 222 p.
The Pennsylvania State University the Graduate school The Mary Jean and Frank P. Smeal College of Business administration
Consumer behavior
HF5415.3 / .F961 2003
Consumer attributions, mental simulations, and specific emotions :implications for multi-channel retailing and new product marketing/ Yoshinori fujikawa - , 2003. - 222 p.
The Pennsylvania State University the Graduate school The Mary Jean and Frank P. Smeal College of Business administration
Consumer behavior
HF5415.3 / .F961 2003