Consumer attributions, mental simulations, and specific emotions :implications for multi-channel retailing and new product marketing/

Fujikawa, Yoshinori

Consumer attributions, mental simulations, and specific emotions :implications for multi-channel retailing and new product marketing/ Yoshinori fujikawa - , 2003. - 222 p.

The Pennsylvania State University the Graduate school The Mary Jean and Frank P. Smeal College of Business administration


Consumer behavior

HF5415.3 / .F961 2003