An Examination of the impact ethnicity and ethnic identification on cousumer behavior/

McCallister, Leslie A.

An Examination of the impact ethnicity and ethnic identification on cousumer behavior/ [book] Leslie A. McCallister - , 2003. - 94 p.

A Dissertation submitted to the graduate faculty of Baylor University in Partial Fulfillment of the requirements for the degree of doctor of philosophy


Consumer behavior

HF5415.3 / .M778 2003