Accuracy, confidence, and calibration of consumer knowledge: roles of product type, product involvement, and general self-efficacy
Pillai, Kishore Gopalakrishna
Accuracy, confidence, and calibration of consumer knowledge: roles of product type, product involvement, and general self-efficacy [book] Kishore Gopalakrishna Pillai - กรุงเทพมหานคร : , 2005. - 127 p.
A dissertation submitted to the department of marketing in partial fulfillment of the requirements for the degree of doctor of philosophy
Consumer behavior
วพ HF5415.3 / .P637 2005
Accuracy, confidence, and calibration of consumer knowledge: roles of product type, product involvement, and general self-efficacy [book] Kishore Gopalakrishna Pillai - กรุงเทพมหานคร : , 2005. - 127 p.
A dissertation submitted to the department of marketing in partial fulfillment of the requirements for the degree of doctor of philosophy
Consumer behavior
วพ HF5415.3 / .P637 2005
