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Moore, Geoffrey A., 1946-

Crossing the chasm : marketing and selling disruptive products to mainstream customers / [book] Geoffrey A. Moore ; with a foreward by Regis McKenna - New York : HarperBusiness, c1999. - xxi, 227 p.

Includes index

ISBN: 0060517123

Subjects--Topical Terms:
Selling--High technology
High technology--Marketing
Technological innovations--Marketing

LC Class. No.: HF5439.H54 / M66