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Johnston, Mark W.

Relationship selling / [book] Mark W. Johnston, Greg W. Marshall - 3rd ed. - Boston : McGraw-Hill/Irwin, c2010. - xxvii, 452 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9780070172470 0070172471

Subjects--Topical Terms:
Selling
Relationship marketing
Customer relations

LC Class. No.: HF5438.25 / .J655 2010