มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Mullins, John W.

Marketing management : a strategic decision-making approach / [book] John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 7th ed. - Boston : McGraw-Hill Irwin, c2010. - xxi, 551 p. : ill.

Previous ed. entered under title

Includes bibliographical references and index

ISBN: 9780071267762

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .M959 2010