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Futrell, Charles M.

Fundamentals of selling : customers for life through service / [book] Charles M. Futrell - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2009. - xxxiv, 648 p. : ill. (some col.)

Includes index

ISBN: 9780071285445 007128544X

Subjects--Topical Terms:
Selling