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Pearce, John A.

Formulation, implementation, and control of competitive strategy / [book] John A. Pearce II, Richard B. Robinson, Jr. - 11th ed. - Boston : McGraw-Hill, 2009. - 456 p. : ill.

Includes bibliographical references and index

ISBN: 0071283323 9780071283328

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

LC Class. No.: HD30.28 / .P338 2009