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Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / [book] F. Robert Dwyer, John F. Tanner, Jr. - 4th ed - Boston : McGraw-Hill, c2009. - xxv, 678 p. : ill., charts

ISBN: 0071263438 9780071263436

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .D993 2009