From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
De Chernatony, L.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / [book] Leslie de Chernatony - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - 293 p., [20] p. of plates : ill. (some col.)
0750646144
Brand name products
Trademarks
Product management
HD69.B7 / .D42
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / [book] Leslie de Chernatony - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - 293 p., [20] p. of plates : ill. (some col.)
0750646144
Brand name products
Trademarks
Product management
HD69.B7 / .D42
