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Hoffman, K. Douglas

Essentials services marketing : concepts, strategies & cases / [book] K. Douglas Hoffman, John E.G. Bateson - 2rd ed. - Australia : Thomson /South-Western, c2006. - xxi, 569 p. : ill.

Includes bibliographical references and index

ISBN: 0030288924

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 / .H699 2001