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Schiffman, Leon G.

Consumer behavior / [book] Leon G. Schiffman, Leslie Lazar Kanuk - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991. - xxiii, 680 p. : ill.

Includes bibliographical references and index

ISBN: 0131728598

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Diffusion of innovations

LC Class. No.: HF5415.3 / .S29 1991