Strategic management : concepts and cases /

David, Fred R.

Strategic management : concepts and cases / [book] Fred R. David - 9 th ed - Upper Sadle River, N.J. : Pearson/Prentice Hall, c2003. - xxi, 461 p. : chiefly col. ill., col. map

0131123726


Strategic planning--Case studies
Strategic planning

HD30.28 / .D249 2003