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Shimp, Terence A.

Integrated marketing communications : advertising and promotion [book] Terence A. Shimp - 8th ed. - Australia : South-Westernl, 2010. - xx, 668 p.

ISBN: 9780324665314

Nat. Bib. Agency Control No.: 0324665318

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / .S556 2010