Marketing that matters : 10 practices to profit your business and change the world /
Conley, Chip
Marketing that matters : 10 practices to profit your business and change the world / [book] Chip Conley, Eric Friedenwald-Fishman - San Francisco, CA : Berrett-Koehler Publishers, c2006. - x, 202 p. : ill - The social venture network series .
Includes bibliographical references (p. 183-192) and index
9781576753835
Social marketing
Social responsibility of business
HF5414 / .C752
Marketing that matters : 10 practices to profit your business and change the world / [book] Chip Conley, Eric Friedenwald-Fishman - San Francisco, CA : Berrett-Koehler Publishers, c2006. - x, 202 p. : ill - The social venture network series .
Includes bibliographical references (p. 183-192) and index
9781576753835
Social marketing
Social responsibility of business
HF5414 / .C752
