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Arens, William F.

Essentials of contemporary advertising / [book] William F. Arens, David H. Schaefer - Boston : McGraw-Hill Irwin, c2007. - xxviii, 558 p. : ill. (chiefly col.), map

Includes bibliographical references (p. 506-521) and indexes

ISBN: 9780071106276 0071106278

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .A74E 2007