มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Hollensen, Svend

Marketing planning : a global perspective / [book] Svend Hollensen - Maidenhead : McGraw-Hill Education, c2006. - xix, 455 p. : ill.

Includes bibliographical references and index

ISBN: 0077104188 9780077104184

Subjects--Topical Terms:
Marketing--Planning

LC Class. No.: HF5415.13 / .H722