มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Marketing ethics : cases and readings / [book] [edited by] Patrick E. Murphy, Gene R. Laczniak - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xii, 172 p. : ill.

Includes bibliographical references and index

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases

ISBN: 0131330888

Subjects--Topical Terms:
Marketing
Business ethics

LC Class. No.: HF5415 / .M219