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Best, Roger J.

Market-based management : strategies for growing customer value and profitability / [book] Roger J. Best - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 515 p. : ill.

Includes bibliographical references and index

ISBN: 9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .B46 2009