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Hollensen, Svend

Global marketing : a decision-oriented approach / [book] Svend Hollensen - 3rd ed. - Harlow, England : Prentice Hall, Prentice Hall, 2004. - xxxix, 717 p. : col. ill.

Includes bibliographical references and index

ISBN: 0273678396

Subjects--Topical Terms:
Export marketing

LC Class. No.: HF1416 / .H722 2004