Principles of marketing /
Kotler, Philip, 1931-
Principles of marketing / [book] Philip Kotler, Gary Armstrong - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxiv, 557, [68] p. : col. ill.
Includes bibliographical references and index
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics
9780136132370 0136132375
Marketing
HF5415 / .K636 2008
Principles of marketing / [book] Philip Kotler, Gary Armstrong - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxiv, 557, [68] p. : col. ill.
Includes bibliographical references and index
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics
9780136132370 0136132375
Marketing
HF5415 / .K636 2008
